# 2030 Consumer Agenda Canonical URL: https://digital-acquis.eu/strategy/2030-consumer-agenda Entry type: strategy Source edition current through: 17 July 2026 (2026-07-17). This is not a page modification date. Status: not recorded. A delivered initiative is not necessarily legislation in force. Document type: Communication Release date: 2025-11-19 ## Summary The 2030 Consumer Agenda addresses access to the Single Market, protection in digital markets and more effective enforcement of consumer rights. Its measures cover cross-border services, financial literacy, digital identity, roaming and travel. A proposed Digital Fairness Act and action on online fraud would tackle harmful commercial practices, with particular attention to minors. The agenda also supports product durability, repair and the green transition. Stronger cooperation between consumer authorities, customs and market-surveillance bodies, together with updated product rules and digital investigation tools, is intended to improve compliance and product safety, including for imports sold online. ## Sources - [Official source]() ## Action items (27; complete published list) ### 1. Action item 500001 Complete an evaluation of the Geo-Blocking Regulation (Q2 2026) and further analyse the benefits, challenges and possible risks of extending its scope. Provenance: source document doc-061, paragraph 1. Digital dimension: yes. ### 2. Action item 500002 Develop tools to act against unjustified Territorial Supply Constraints to cover situations beyond those captured by competition law, such as unilateral practices of large manufacturers (Q4 2026). Provenance: source document doc-061, paragraph 2. Digital dimension: yes. ### 3. Action item 500003 Foster the provision of cross-border financial services, by monitoring retail investments in capital markets and the availability and uptake of savings and investment accounts (2026-2027). Provenance: source document doc-061, paragraph 3. Digital dimension: no. ### 4. Action item 500004 Enhance the level of financial literacy through the implementation of the EU Financial Literacy Strategy (as of Q1 2026). Provenance: source document doc-061, paragraph 4. Digital dimension: yes. ### 5. Action item 500005 Roll out the EU Digital Identity Wallets across all Member States as a safe, reliable, and privacy-preserving means of digital identification for everyone in the Union (Q4 2026). Provenance: source document doc-061, paragraph 5. Digital dimension: yes. ### 6. Action item 500006 Conclude roaming agreements with EU candidate countries (for example, Ukraine and Moldova as of January 2026 and Western Balkans). Provenance: source document doc-061, paragraph 6. Digital dimension: yes. ### 7. Action item 500007 Foster the development of cross-border mobilityservices by: Provenance: source document doc-061, paragraph 7. Digital dimension: yes. ### 8. Action item 500008 launching initiatives for multimodal digital mobility services,single digital booking and ticketing, and a targeted revision of rail passenger rights to enhance travel booking when combining different modes of transport or different transport operators, especially for rail (legislative proposals - Q1 2026); Provenance: source document doc-061, paragraph 8. Digital dimension: yes. ### 9. Action item 500009 reviewing the Alternative Fuels Infrastructure Regulation (2026); Provenance: source document doc-061, paragraph 9. Digital dimension: no. ### 10. Action item 500010 launching an initiative on cross-border car rental (Q2 2026). Provenance: source document doc-061, paragraph 10. Digital dimension: no. ### 11. Action item 500011 Strengthen the monitoring and analysis of consumer conditions and trends, including the cost of living (by the end of 2026). Provenance: source document doc-061, paragraph 11. Digital dimension: no. ### 12. Action item 500012 Propose a Digital Fairness Act to tackle unfair techniques and commercial practices towards consumers, including in particular minors, and ensure a level playing field for traders in the digital environment (legislative proposal - Q4 2026). Provenance: source document doc-061, paragraph 12. Digital dimension: yes. ### 13. Action item 500013 Reinforce the protection of consumers against online fraud, notably by bolstering online prevention measures and strengthening support for fraud victims in recovering their funds (2026). Provenance: source document doc-061, paragraph 13. Digital dimension: yes. ### 14. Action item 500014 Foster fair and transparent use of AI in consumer markets, in particular through the application of the AI Act and the relevant consumer protection and product safety legislation (ongoing). Provenance: source document doc-061, paragraph 14. Digital dimension: yes. ### 15. Action item 500015 Support the Member States in the implementation of the Directive on empowering consumers for the green transition, the Ecodesign for Sustainable Products Regulation and the Directive on common rules to promote the repair of goods, by: Provenance: source document doc-061, paragraph 15. Digital dimension: no. ### 16. Action item 500016 promoting the harmonised notice on the legal guarantee of conformityand harmonised label for the commercial guarantee of durability(Q3 2026); Provenance: source document doc-061, paragraph 16. Digital dimension: no. ### 17. Action item 500017 launching a European online platformfor repair (by 2028). Provenance: source document doc-061, paragraph 17. Digital dimension: no. ### 18. Action item 500018 Propose a revision of the Consumer Protection Cooperation Regulation (legislative proposal – Q4 2026). Provenance: source document doc-061, paragraph 18. Digital dimension: yes. ### 19. Action item 500019 Support coordinated enforcement actions and activities of the CPC Network to tackle widespread breaches of EU consumer law (ongoing). Provenance: source document doc-061, paragraph 19. Digital dimension: yes. ### 20. Action item 500020 Take effective action to increase product compliance by tapping into synergies with capacities of the EU and national customs and market surveillance authorities and potentially establishing an EU Market Surveillance Authority (on-going). Provenance: source document doc-061, paragraph 20. Digital dimension: yes. ### 21. Action item 500021 Update the rules on market surveillance and compliance of products, as part of the European Product Act,to further enhance the efficiency of EU product safety enforcement (legislative proposal - Q3 2026), especially with respect to imports from non-EU countries, including via e-commerce. Provenance: source document doc-061, paragraph 21. Digital dimension: yes. ### 22. Action item 500022 Strengthen implementation of the Representative Actions Directive by further supporting consumer organisations, members of the judiciary and national authorities (ongoing). Provenance: source document doc-061, paragraph 22. Digital dimension: yes. ### 23. Action item 500023 Maximise the use of AI in enforcement and market surveillance activities, for instance in the digital investigations eLab and the digital toolbox for product safety market surveillance (by 2027). Provenance: source document doc-061, paragraph 23. Digital dimension: yes. ### 24. Action item 500024 Support awareness raising and training activities for non-EU country manufacturers and other actors in the supply chain (ongoing). Provenance: source document doc-061, paragraph 24. Digital dimension: no. ### 25. Action item 500025 Regularly convene a Ministerial Forum on Consumer Protection. Provenance: source document doc-061, paragraph 25. Digital dimension: no. ### 26. Action item 500026 Organise a Youth Policy Dialogueon consumer policy (2026). Provenance: source document doc-061, paragraph 26. Digital dimension: no. ### 27. Action item 500027 Hold implementation dialogues on the revision of the Consumer Protection Cooperation Regulation (2026) and the General Product Safety Regulation (2027). Provenance: source document doc-061, paragraph 27. Digital dimension: no. ## Referenced entries - [Digital Fairness Act (DFA)]() — status: forthcoming. Based on a fitness check of EU consumer law in 2024, the Commission plans to propose a Digital Fairness Act that curbs manipulative design (“dark patterns”), addictive features and subscription traps; clarifies rules for influencer and AI-driven marketing; strengthens protections for minors; and streamlines information duties so consumers face less overload and can cancel easily. Options include amending the Unfair Commercial Practices and Consumer Rights directives or proposing a new regulation, ensuring coherence with the DSA, DMA and the AI Act. It will drive harmonised, high-impact enforcement with clear duties for platforms and advertisers, easy redress for consumers, and deterrent penalties. Source document doc-061, action item 500012: > Propose a Digital Fairness Act to tackle unfair techniques and commercial practices towards consumers, including in particular minors, and ensure a level playing field for traders in the digital environment (legislative proposal - Q4 2026). - [European Product Act (EPA)]() — status: forthcoming. The European Product Act would update three parts of EU product law: the new legislative framework of product rules, market surveillance and compliance, and standardisation. The Commission work programme 2026 schedules the legislative measures for Q3 2026. It cites Article 114 TFEU for the framework and standardisation updates, and Articles 33 and 114 TFEU for market surveillance and compliance. Source document doc-061, action item 500021: > Update the rules on market surveillance and compliance of products, as part of the European Product Act,to further enhance the efficiency of EU product safety enforcement (legislative proposal - Q3 2026), especially with respect to imports from non-EU countries, including via e-commerce. - [Multimodal Digital Mobility Services]() — status: in progress. The proposed Regulation on multimodal booking aims to make it easier for travellers to search for, compare, combine and book travel options across transport modes. It would set common requirements for multimodal digital mobility services, including neutral display and ranking, marketing-information data, emissions information and certain data sharing. The proposal excludes SMEs from its scope, repeals the computerised-reservation-systems code of conduct, and provides for national enforcement, complaints, penalties, monitoring and reporting. Source document doc-061, action item 500008: > launching initiatives for multimodal digital mobility services,single digital booking and ticketing, and a targeted revision of rail passenger rights to enhance travel booking when combining different modes of transport or different transport operators, especially for rail (legislative proposals - Q1 2026); - [Single Digital Booking and Ticketing]() — status: in progress. The Commission will propose an EU framework enabling passengers to buy a single ticket for cross-border rail journeys across multiple operators, with passengers’ rights applying across the whole trip. It will mandate interoperable data and open, non-discriminatory APIs for schedules, fares and reservation systems; ensure through-ticketing, real-time disruption information and seamless refunds/re-routing; and set governance for liability, revenue settlement and dispute resolution. The initiative complements paperless mobility actions and aims to make rail a convenient, default choice for long-distance travel while boosting tourism and Single Market integration. Source document doc-061, action item 500008: > launching initiatives for multimodal digital mobility services,single digital booking and ticketing, and a targeted revision of rail passenger rights to enhance travel booking when combining different modes of transport or different transport operators, especially for rail (legislative proposals - Q1 2026); ## Citing documents - [Commission work programme 2025 + Annex]() — status: not recorded. The 2025 work programme brings together planned legislation and policy strategies covering competitiveness, the Single Market and industrial transition. Its programme includes measures on affordable energy, startups and scaleups, savings and investment, and business simplification. Digital priorities span AI, quantum technology, electronic communications, business wallets and the space sector. The programme also identifies work on defence, preparedness, internal security and hospital cybersecurity. Skills, quality jobs, consumer protection and democratic resilience sit alongside these economic and technological measures. Each listed initiative carries an indicative timetable, and the programme distinguishes legislative proposals from non-legislative plans. Source document doc-005, action item 60022: > 2030 Consumer Agenda, including an action plan for consumers in the Single Market (non-legislative, Q4 2025) ## Current developments Latest updates from Digital Policy Alert and Global Trade Alert. No reviewed developments available; this does not establish that no developments exist. ## Associated policy priorities - [Single Market Deepening & Harmonisation]() ## Broader policy context (shared priority; not a direct citation) - [Action Plan against Cyberbullying]() — status: delivered. The Commission will present a comprehensive EU approach to prevent, detect and respond to cyberbullying, with a primary focus on minors and youth. It will set a common EU definition, promote national strategies and focal points (e.g. trusted flaggers), and prioritise vulnerable groups including girls and women, LGBTIQ youth, migrants and persons with disabilities. Actions span prevention and digital well-being, safer product design, streamlined reporting and takedown (scaling good practices like France’s App 3018), victim support, and proportionate responses to perpetrators. Delivery will leverage and enforce the DSA, BIK+ and victims/VAW directives, with progress monitored through Safer Internet Centres, BIK policy reports and DSA enforcement. - [AVMSD Revision]() — status: forthcoming. The Commission will run the AVMSD ex-post evaluation under Article 33 by 19 December 2026, followed, where appropriate, by proposals to review the Directive. Council conclusions (May 2025) suggested key reform priorities: clarify scope (incl. influencers/professional creators), ensure coherent interplay with DSA/EMFA, strengthen protection of minors and rules for VSPs, safeguard prominence/access to general-interest content and major events, and improve cross-border enforcement through the new European Board for Media Services. The exercise should keep the Single Market as the anchor (country-of-origin), avoid overlapping obligations, and de-risk regulatory fragmentation via clear definitions and digital-by-default, once-only procedures. - [Circular Economy Act (CEA)]() — status: forthcoming. The Act will create a true Single Market for waste and secondary raw materials, boosting supply and demand for quality recyclates at competitive prices. It will harmonise end-of-waste criteria, simplify and expand extended producer responsibility (including a one-stop producer registry), and revise e-waste rules to recover critical materials, while aligning with the Ecodesign for Sustainable Products framework. Public procurement criteria, incentives for scrap use, and digitalised demolition permits will accelerate circular design and recycling. Strong enforcement—including for e-commerce channels—will ensure compliance. - [Cybersecurity Act 2 & Simplification Package]() — status: in progress. Cybersecurity Act 2 would repeal the current Cybersecurity Act and reform ENISA, the European cybersecurity certification framework and ICT supply-chain security rules. The proposal aims to strengthen EU cyber capabilities and resilience, improve coordinated governance, speed certification schemes and reduce fragmented compliance requirements. It would provide a harmonised framework for non-technical ICT supply-chain risks, including measures addressing high-risk suppliers, while a related directive would simplify scope, definitions, ransomware reporting and supervision of cross-border service providers. - [e-Declaration for the Posting of Workers]() — status: in progress. The proposed e-Declaration would create a voluntary multilingual public interface linked to the Internal Market Information System for posting-worker declarations. Participating host Member States could require service providers from other Member States to use a standard electronic form, with data transferred automatically to national authorities. The proposal aims to reduce administrative burden, improve administrative cooperation and inspections, and support protection of posted workers' rights without changing the underlying posting framework. - [E-commerce Toolbox]() — status: delivered. The E-commerce Toolbox combines customs, product-safety, consumer, digital and market-surveillance measures for online retail. It calls for progress on customs reform and proposes controls on imports shipped directly to consumers, coordinated enforcement and safety actions. The Commission also plans action on product passports, interoperable enforcement databases, web crawlers, marketplace cooperation, consumer awareness, professional training, cooperation with countries of origin and investigation of possible dumping or illegal subsidisation. - [Energy Labelling Omnibus]() — status: in progress. On 24 June 2026 the Commission proposed a regulation simplifying the EU rules on energy labelling and tyre labelling, one of its omnibus simplification packages. The Commission says the simplified rules will make requirements easier for suppliers and retailers of home appliances, electronic devices and tyres, while ensuring that consumers still receive the information they need when buying a product. The proposal keeps the energy labelling framework, which the Commission says has proven effective in reducing energy use, and streamlines the rules to make them easier to apply, cut costs and facilitate enforcement. It widens digital options, such as electronic shelf displays, a QR code in related documentation or on the product, and displaying the label as part of the contractual offer. The Commission estimates administrative savings of up to €125 million annually over the next 10 years. Some newer labels, including those for smartphones, will also give information on durability and repairability. - [EU Action Plan on Online Fraud]() — status: forthcoming. The EU Action Plan on Online Fraud is a forthcoming Commission initiative announced in the 2030 Consumer Agenda and action plan for consumers in the single market, adopted on 19 November 2025. The Commission says online fraud schemes are among the fastest growing crimes online and are causing significant harm to consumers. To strengthen the ability to combat online fraud in the EU, it will publish an action plan on online fraud. Its goals will include boosting prevention measures, making law enforcement action more effective and strengthening support for fraud victims in recovering their funds. The Consumer Agenda does not give a date for the action plan's publication. - [EU Digital Travel Application]() — status: in progress. The EU Digital Travel application would let travellers create a digital travel credential and submit travel data for checks before reaching an external border. The proposal aims to reduce bottlenecks while helping border authorities verify documents, identity and security risks in advance. It provides for single or repeated use, secure validation against the travel document's chip and possible storage in the European Digital Identity Wallet. - [EU Inc. – 28th Regime]() — status: in progress. It will create an optional, EU-wide corporate framework—digital by default—to let innovative firms set up, operate, and raise capital seamlessly across borders. The proposal may rely on TFEU Article 352 or a harmonised national form via Articles 50/114, with a progressive, modular design. It targets 48-hour incorporation and “once-only” data sharing via BRIS, EUID, and an EU Company Certificate, leveraging the European Business Wallet. Investment-friendly options under consideration include simpler capital increases, flexible share classes, and standard private-equity terms. Complementing the European Innovation Act, it cuts failure costs, fragmentation, and compliance burdens. - [European Business Wallet]() — status: in progress. It will provide a legally recognised digital identity for economic operators, enabling companies to share verified data and credentials across borders and receive notifications in a secure channel. Built on BRIS and the European Unique Identifier, and aligned with the EU Digital Identity Wallet rollout and the Once-Only Technical System, it replaces document-heavy compliance with interoperable, data-based exchanges. The Wallet is a cornerstone of the Single Market simplification agenda and the EU Startup & Scaleup Strategy, lowering costs for SMEs, easing licensing and reporting, and making cross-border operations seamless, turning digital-by-default rules into practice across the EU business lifecycle. - [MDR/IVDR Reform]() — status: in progress. The MDR/IVDR reform proposal seeks a leaner, less costly framework for medical devices and in vitro diagnostic devices while retaining a high level of patient health protection. It would improve oversight and coordination of notified bodies, widen the expertise and advisory role of expert panels, and provide further support through the European Medicines Agency. The proposal also aims to improve the single market and reduce risks of device shortages. - [Omnibus IV (mid-caps)]() — status: in progress. The Commission will fast-track simplification by empowering common technical specifications when harmonised standards lag, and by digitalising compliance so firms can demonstrate conformity faster and paper-free. The package also extends existing SME mitigating measures to small mid-caps and removes redundant paper requirements in product laws, easing conformity assessment and cutting reporting overlaps. Together with the Single Market Strategy, it targets quicker time-to-market, legal certainty and lower costs while maintaining high safety and consumer protection. Delivery will be tied to measurable burden-reduction targets and periodic scorecards so businesses see real, near-term gains in every Member State. - [One Europe, One Market Roadmap]() — status: delivered. The Commission will set milestones to finish the Single Market where it matters most (i.e. capital, services, energy and telecoms) while advancing a 28th regime and a ‘fifth freedom’ for knowledge and innovation. The roadmap will tackle the “Terrible Ten” barriers, codify digital-by-default procedures, and use the Competitiveness Coordination Tool to align national reforms and EU investment. A delivery scoreboard will track progress, backed by faster infringement action and “once-only” data sharing for firms. Measures include deepening the Capital Markets/Savings & Investment Union, grid and interconnector build-out, the Digital Networks Act, and service-sector opening, turning commitments into measurable outcomes. - [Single Market Barriers Prevention Act]() — status: forthcoming. The EU will move from reacting to fragmentation to preventing it at source. Building on the Single Market Strategy, the Act would systematise ex-ante screening of draft national measures, reinforce notification/transparency obligations, and require Member States to self-assess EU-law compliance before adoption, curbing “gold-plating.” It would hard-wire a competitiveness/SME check for significant amendments, introduce rapid-reaction deadlines to fix non-compliant rules, and align agencies and regulators to ensure uniform application. Annual progress reporting and more decisive infringement where needed will anchor accountability, complemented by a shift to digital-by-default administration and a “1-in, 27-out” simplification ethos to keep new barriers from emerging. --- [Reading guide and interpretation notes]() · [Methodology]()