2030 Consumer Agenda
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Summary
The 2030 Consumer Agenda addresses access to the Single Market, protection in digital markets and more effective enforcement of consumer rights. Its measures cover cross-border services, financial literacy, digital identity, roaming and travel. A proposed Digital Fairness Act and action on online fraud would tackle harmful commercial practices, with particular attention to minors. The agenda also supports product durability, repair and the green transition. Stronger cooperation between consumer authorities, customs and market-surveillance bodies, together with updated product rules and digital investigation tools, is intended to improve compliance and product safety, including for imports sold online.
Action items
Complete an evaluation of the Geo-Blocking Regulation (Q2 2026) and further analyse the benefits, challenges and possible risks of extending its scope.
Develop tools to act against unjustified Territorial Supply Constraints to cover situations beyond those captured by competition law, such as unilateral practices of large manufacturers (Q4 2026).
Foster the provision of cross-border financial services, by monitoring retail investments in capital markets and the availability and uptake of savings and investment accounts (2026-2027).
Enhance the level of financial literacy through the implementation of the EU Financial Literacy Strategy (as of Q1 2026).
Roll out the EU Digital Identity Wallets across all Member States as a safe, reliable, and privacy-preserving means of digital identification for everyone in the Union (Q4 2026).
Conclude roaming agreements with EU candidate countries (for example, Ukraine and Moldova as of January 2026 and Western Balkans).
Foster the development of cross-border mobilityservices by:
launching initiatives for multimodal digital mobility services,single digital booking and ticketing, and a targeted revision of rail passenger rights to enhance travel booking when combining different modes of transport or different transport operators, especially for rail (legislative proposals - Q1 2026);
reviewing the Alternative Fuels Infrastructure Regulation (2026);
launching an initiative on cross-border car rental (Q2 2026).
Strengthen the monitoring and analysis of consumer conditions and trends, including the cost of living (by the end of 2026).
Propose a Digital Fairness Act to tackle unfair techniques and commercial practices towards consumers, including in particular minors, and ensure a level playing field for traders in the digital environment (legislative proposal - Q4 2026).
Reinforce the protection of consumers against online fraud, notably by bolstering online prevention measures and strengthening support for fraud victims in recovering their funds (2026).
Foster fair and transparent use of AI in consumer markets, in particular through the application of the AI Act and the relevant consumer protection and product safety legislation (ongoing).
Support the Member States in the implementation of the Directive on empowering consumers for the green transition, the Ecodesign for Sustainable Products Regulation and the Directive on common rules to promote the repair of goods, by:
promoting the harmonised notice on the legal guarantee of conformityand harmonised label for the commercial guarantee of durability(Q3 2026);
launching a European online platformfor repair (by 2028).
Propose a revision of the Consumer Protection Cooperation Regulation (legislative proposal – Q4 2026).
Support coordinated enforcement actions and activities of the CPC Network to tackle widespread breaches of EU consumer law (ongoing).
Take effective action to increase product compliance by tapping into synergies with capacities of the EU and national customs and market surveillance authorities and potentially establishing an EU Market Surveillance Authority (on-going).
Update the rules on market surveillance and compliance of products, as part of the European Product Act,to further enhance the efficiency of EU product safety enforcement (legislative proposal - Q3 2026), especially with respect to imports from non-EU countries, including via e-commerce.
Strengthen implementation of the Representative Actions Directive by further supporting consumer organisations, members of the judiciary and national authorities (ongoing).
Maximise the use of AI in enforcement and market surveillance activities, for instance in the digital investigations eLab and the digital toolbox for product safety market surveillance (by 2027).
Support awareness raising and training activities for non-EU country manufacturers and other actors in the supply chain (ongoing).
Regularly convene a Ministerial Forum on Consumer Protection.
Organise a Youth Policy Dialogueon consumer policy (2026).
Hold implementation dialogues on the revision of the Consumer Protection Cooperation Regulation (2026) and the General Product Safety Regulation (2027).